Question: Question 1 2 2 pts What is a common cause of new - product failures? q , The company delays putting the product on the

Question 12
2 pts
What is a common cause of new-product failures? q, The company delays putting the product on the market until it develops a complete marketing plan.
The managers worry too much about the competition.
The company tries to follow an organized new-product development process rather than using a faster and inore spontaneous "race-to-market" approach.
The product fails to offer the customer a unique benefit.
All of the answers are correct.
Question 12 2 pts What is a common cause of new-product

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