Question $12$

$3\mathrm{.}5pts$

Which one is true?

$q,$

$$ Mass marketing is very efficient and also effective in meeting customer needs.

Segmentation is more effective than mass marketing and more efficient than one$-$to$-$one marketing.

In mass marketing, product is tailored for each person's desires.

One$-$to$-$one marketing is easy to achieve efficiently since there is no quality issues.