Question $1$

$(25$ Marks$)$

Based on the above article, determine how the Shoprite Group evaluated the market potential for their target

market.

Question $2$

$(30$ Marks$)$

$2\mathrm{.}1$ Demonstrate with an example from the article, what is meant by sustainable competitive advantage.

$(15$ marks $\}$

$2\mathrm{.}2$ Based on the above article, has Shoprite adopted a Corporate Level strategy? Substantiate your answer

$(15$ marks $\}$

using an example

Question $3$

"South Africa's Shoprite Group is expanding its key environmental programs as part of its sustainability

strategy". Examine how has Shoprite adopted green consumerism$/$green marketing.

Question $4$

Investigate using examples, how has Shoprite adopted the three dimensions of Profit, People and Plant in

their marketing approach.