Question $1(25$ points$)$ Explain how STP $($ segmentation, target and positioning $)$ is important to the selling of these futuristic products: a$)$ Flying cars b$)$ Hangover pills c$)$ Shoes that never need repairing Question $2(25$ points$)$ A retail salesperson at a department store cosmetics counter gets five dollars every time he sells a bottle of a certain brand of cologne. $1.$ Explain the type of trade promotion that is being used in this instance. $2.$ Now supply $3$ additional types of trade promotions that retail salespeople use during the course of a sales cycle. Question $3(25$ points$)$ Why might a company with a small advertising budget turn to guerilla marketing tactics to help sell $/$ promote their product line? Now, come up with some guerilla marketing tactics for the following selling scenarios: $1.$ Liquor flavored chewing gum $2.$ Glow in the dark slippers $3.$ Paper dresses