Question $12(5$ points$)$

Select one stage in the Product Life$-$Cycle, describe the marketing objective and effective

strategies $($product$,$ price, distribution, advertising and sales promotion$)$ a marketer should use

in the selected Product Life$-$Cycle stage.

Question $13(5$ points$)$

There are four service characteristics, intangibility, inseparability, variability, perishability.

Describe each characteristic and give an example of each.

Question $14(10$ points$)$

Identify which of the following marketing mix elements $($price$,$ product, or place$)$ the source

below represents, discuss what does the company seeks to accomplish, and offer your opinion

on this strategy.