Question: Question 1 2 Coca - Cola and PepsiCo have been very successful in promoting their brands. Which of the following statement is NOT true about

Question 12
Coca-Cola and PepsiCo have been very successful in promoting their brands. Which of the following statement is NOT true about the reasons
for the difficulties in imitating their success?
The success of Coca. Cola Company and Pepsi Co. is due causal ambiguity.
The two firms have competed through new product development and market expansion.
The success of Coca Cola brand is associated with historical reasons.
Other companies find it difficult to invest the same amount of capital in brand development.
Question 12 Coca-Cola and PepsiCo have been very successful in promoting

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