Question: Question 1 (2 marks)- Answer in 100 words : This question relates to the material analysed during week 3. What are the key characteristics of

Question 1 (2 marks)- Answer in 100 words : This

Question 1 (2 marks)- Answer in 100 words : This question relates to the material analysed during week 3. What are the key characteristics of a SMART objective? Question 2 (2 marks) - Answer in 100 words This question relates to the session of week 5. The graph 1 reported below shows some metrics from Google Analytics to analyse acquisition of users, their behaviour and E-Commerce conversion rate for an e-commerce website. Compare the efficiency of the following channels generating visits on the website: organic search and referral. (You must compare the efficiency in terms of acquisition of users and conversion rate) Question 3 (2 marks) - Answer in 100 words This question relates to the session of week 5. Define the bounce rate. How can you improve the bounce rate? Graph 1: Google Analytics data ..l Analytics All Web Site Data H Top Channes U Conversion . Organic REPORTS 2. A A Acquisition Conversion 410 15 2:47 46.50 Convension 140 00 2A 0 T

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