Question: Question 2 (2 marks) - Answer in 100 words This question relates to the session of week 5. The graph 1 reported below shows some

Question 2 (2 marks) - Answer in 100 words This

Question 2 (2 marks) - Answer in 100 words This question relates to the session of week 5. The graph 1 reported below shows some metrics from Google Analytics to analyse acquisition of users, their behaviour and E-Commerce conversion rate for an e-commerce website. Compare the efficiency of the following channels generating visits on the website: organic search and referral. (You must compare the efficiency in terms of acquisition of users and conversion rate) Question 3 (2 marks) - Answer in 100 words This question relates to the session of week 5. Define the bounce rate. How can you improve the bounce rate? Graph 1: Google Analytics data .el Analytics All Web Site Data Top Channels Conversion . Cantomination Organic Search : 20 AMA - A Drew Acquisition Conversions Go Search Console 15 A.GR 247 46.50 Convenio 14 STE

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