Question: Question 1 ( 2 point ) By closely integrating multiple communication tools and media, brand managers achieve duplicity, which means multiple communication tools in conjunction

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1 (2

point

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By closely integrating multiple communication tools and media, brand managers achieve duplicity, which means multiple communication tools in conjunction with one another can produce greater results than tools used individually and in an uncoordinated fashion.

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False

Question 1(2 point) By closely integrating multiple communication tools and media,

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