Question: Question 1: (2 points) Given that there is a set of restaurants on the platform that have bought ads, and another one that have not

Question 1: (2 points) Given that there is a set of restaurants on the platform that have bought ads, and another one that have not bought ads, why is an A/B testing required. Can we not compare the outcomes for restaurants that do, and those that do not advertise to find the effectiveness of advertising? Your response should be in no more than haif a page

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