Question $1$

$2$ points

Helping Hands is a charitable organization that supports the elderly. Ronald, a PR professional at the organization, is asked to prepare two types of charity appeals to the board of directors. He sends these appeals through e$-$mail to different target audiences and finds that one target audience, who had been sent the first appeal, contributed more donations than the other. What is this method of sending different e$-$mails called?

A$.$ Split message approach

B$.$ Meeting attendance approach

C$.$ Newsletter readership approach

D$.$ Social media method