Question: Question 1 (2 points) ListenReadSpeaker webReader: Listen Focus Which one is NOT the key measures of a companys market position? Question 1 options: Share of

Question 1 (2 points)

ListenReadSpeaker webReader: ListenFocus

Which one is NOT the key measures of a companys market position?

Question 1 options:

Share of market

Share of voice

Share of heart

Share of mind

Question 2 (2 points)

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______ is a strategy that is gaining market position by attracting customers from competitors.

Question 2 options:

Steal-share strategy

Market-growth strategy

Market-creation strategy

Market-penetration strategy

Question 3 (2 points)

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Which of the strategies below can be used to defend a companys market position?

Question 3 options:

Enhancing a companys existing offering(s)

Staying the course

Launching a new offering(s) - upscale or downscale

All of them

Question 4 (2 points)

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What are the key benefits of being a market pioneer? (Check all that apply)

Question 4 options:

Shaping customer preferences

Creating technological standards

Creating customer switching costs

All of them

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