Question 1 (2 points) Marketers can use digital media forums such as chat rooms, blogs, newsgroups, and research communities to identify trends in consumer interests and consumption patterns. True False Question 2 (2 points) Brand competitors market products with similar features, benefits, and prices to the same customers. True False Question 3 (2 points) Political forces are beyond the control of marketers, and so they can only react to them. True False Question 4 (2 points) The technique of sampling in marketing research is the process of selecting representative units from a total population (a sample) and being able to project the characteristics of the total population from the sample considered True False