QUESTION 1 2 points Save Answer Please match the new product categories with their accurate descriptions. Create an entirely new market and are the smallest category of new products A. New-to-the-world products Allow a firm to enter an established market B. New product lines New products that supplement a firm's established product lines C. Repositioned products Significantly or slightly changing a firm's existing products D. Lower-priced products Existing products targeted at new markets or market segments E. Product improvements or revisions (modifications) F. Product line extensions Products that provide performance similar to existing products at a lower price QUESTION 3 2 points Save Answer Please match the diffusion process adoption groups with their accurate descriptions. Desire to earn the respect of others as "market v mavens" (i.e., influencers that are have discovered the newest great products A. Innovators B. Early adopters C. Late majority Motivated by price promotions and personal selling, typically after product is the focus of marketing efforts Eager to try new products and ideas, almost as an obsession; not concerned about influencing others Adopt primarily because most of their friends and families have D. Laggards