Question: Question 1 2 pts A key point Ted Levitt highlights in his seminal piece, Marketing Myopia, is that focusing on company's needs such as growth

Question 1
2 pts
A key point Ted Levitt highlights in his seminal piece, Marketing Myopia, is that focusing on company's needs such as growth over customers' needs and wants is detrimental to the overall health of the company.
a) True
b) False
Question 1 2 pts A key point Ted Levitt highlights in

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