Question 1 2 pts A marketing-based comparative approach reveals whether consumer response to marketing stimuli is caused by brand knowledge or more generic product knowledge. True False Question 2 2 pts Brand audits should be conducted regularly to keep marketers up to date on their brand. True False Question 3 2 pts A battery manufacturer wants to know how much more consumers are willing to pay for its brand of batteries, versus a competitor's brand. What type of approach to measuring brand equity is the company taking? The residual approach The valuation approach A brand-based comparative approach A marketing-based comparative approach Question 4 2 pts Interbrand's approach to brand valuation states that a brand's value is the present worth of the earnings and cash flow the brand is likely to generate in the future. True False