Question: Question 1 2 pts Raphael is an analytic marketer for his company. He wants to research subgroups of people who share characteristics that cause them
Question
pts
Raphael is an analytic marketer for his company. He wants to research subgroups of people who share characteristics that cause them to have similar product needs. Which of the following is Raphael interested in understanding for his company?
Market segmentation
Geographic segmentation
Variables
Psychographic segmentation
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