Question: Question 1 2 Value - based claims that make a brand's positioning resonate with its target market are: expressed via the cost savings afforded by

Question 12
Value-based claims that make a brand's positioning resonate with its target market are:
expressed via the cost savings afforded by the brand compared to higher-priced alternatives.
aligned with the target market's, worldviews, ideologies, and beliefs.
reflcted in the brand's premium price.
supportable by the economic benefit provided by the brand.
Question 12 Value-based claims that make a brand's positioning resonate with

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