Question: QUESTION 1 (20 Marks) According to the article, the 2020 FIFA world cup final brands reputation suffered in Qatar. With the aid of the article,
QUESTION 1 (20 Marks) According to the article, the 2020 FIFA world cup final brands reputation suffered in Qatar. With the aid of the article, discuss why the macroenvironmental analysis must be part of a due diligence study done before awarding the rights to host future FIFA world cup events.
QUESTION 2 (20 Marks) Events and experiences such as the FIFA world cup competitions attract sponsors who put in substantial amounts of money. Assess the wisdom of being a headline sponsor at the FIFA world cup even
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