Question: Question 1: ( 20 points 10 pts each ) Your answer should be less than 4 00 words long (i.e., less than 200 for (A)

Question 1:(20 points 10 pts each)Your answer should be less than 400 words long (i.e., less than 200 for (A) and less than 200 for (B).

(Part A). Marketing managers cannot always control environmental forces (i.e., sometimes they can and sometimes they cannot). Explain this statement conceptually (i.e., without examples).

(Part B). Use ONLY ONE of the following 2 companies to illustrate (i.e., to exemplify) your answer to Part (A) above. You cannot use another company for this question.

Company 1. Al-Marai in Saudia Arabia

Company 2. Emirates Airlines in the UAE

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