Question: Question 2:(15 points) Your answer should be less than 400 words long (i.e., less than 200 for (A) and less than 200 for (B). A

Question 2:(15 points) Your answer should be less than 400 words long (i.e., less than 200 for (A) and less than 200 for (B). A car company recently faced a significant decrease in the sales of its cars and failed to achieve the sales objective of 2019. 2.A. Explain and distinguish between the 2types of data that have to be collected by this company to deal with this marketing problem. Also give 2 examples of sources for each type of data.(7 points) 2.B. This company in Part A of this question) is trying to find ways to increase the customer value of its latest cars. Explain the concept of customer value; and provide 3 specific ways for this company to achieve a higher customer value. (8 points)

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