Question 1 [20] Read the article "Making memories: how to make your presentation memorable? by Clive Hawkins and then answer the questions that follow. Your answers should reflect that you are familiar with the content of the article and should be written in your own words. The article was published in Credit Management in July/August 2020. You can access the article in the following way: http://bit.ly/SBS_Online_Journals Click on Ebsco Sign in with your SBS email account and password Click Ebscohost Research databases Insert the title of article Click on Full text Download the article 1.1 What is the real goal of a presentation? (3) 1.2 What is the rule of three and why should you apply it when you do a presentation?(3) 1.3 What are the requirements for a key message? (3) 1.4 What can you use to support your key messages? (4) 1.5 What is signposting and how can you use it in your presentation? (3) 1.6 What is the purpose of the Q&A session for the presenter? (2) 1.7 What, according to the philosopher, Benjamin Franklin, is the best way to approach effective sharing of information? (2) Question 2 [36] 2.1 Teamwork is an essential part of activities in the workplace. However, teamwork is often negatively affected by different kinds of conflict. Briefly discuss how the different kinds of conflict manifest in the workplace. (10) 2.2 Differentiate between in-group and out-group exchanges of leader-member relationships. (6) 2.3 Identify the type of network communication based on the following scenarios: 2.3.1 Employees from the design and manufacturing departments work together on a project. (1) 2.3.2 The marketing manager wants his/her assistant to submit a weekly report. (1) 2.3.3 The communication manager sends a proposal of a new corporate e-mail banner to the CEO who gives his input until a final decision about the design of the banner is made. (1) 2.3.4 The HR manager distributes a draft policy on working from home to employees. He invites them to give their feedback. (1) 2.4 Discuss how ICTs can have a positive impact on the culture of an organisation. (6) ASSIGNMENT 2023 FIRST SEMESTER BCU100 BUSINESS COMMUNICATION Page 5 of Assignment 2.5 Briefly explain the following communication challenges associated with ICTs: 2.5.1 Privacy issues (4) 2.5.2 Choice of medium (6) Question 3 [24] 3.1 Read the following scenario and then explain how the supervisor shows empathy to the employee. In your explanation you have to refer to the specific situation in the scenario and then link it to the method used by the supervisor. (10) One morning the supervisor of a client call centre sees one of the employees sitting with her head in her hands at her work station. The supervisor puts her hand on the employees shoulder and sits down next to her. The supervisor then asks the employee what is wrong and she then allows the employee to tell her about an interaction she had with a client who insulted her. The supervisor asks the employee for more details so that she has clarity. The supervisor acknowledges that what the client did, was unacceptable. She also thanks the employee for trusting her and sharing details about the incident with her. 3.2 Is the following statement true or false. Substantiate your answer. (4) The non-verbal communication used by a person who communicates in an aggressive communication style always contradicts the verbal communication. 3.3 Why does a person with a low level of self-confidence find communication situations difficult? (4) 3.4 Explain what best practice for tacesics is in the organisational context. (3) 3.5 Which non-verbal concepts relate to kinesics? (3) Question 4 [20] 4.1 When you want to ensure that your writing is effective you have to consider the aspects of grammar in the context in which the writing takes place. One such aspect that has to be taken into account is the choice between active and passive voice. Decide which voice would be suitable in the following contexts and substantiate your answer. 4.1.1 An email to staff encouraging them to complete a course in customer relations. (3) 4.1.2 A memorandum to explain that the financial manager has made a mistake in budget allocations. (3) 4.2 What should be taken into account when you choose the tense in which to compose a document? (4) 4.3 Concord refers to the agreement between the subject and the verb in a sentence. Choose the correct form of the verb in the following sentences: 4.3.1 More than two thirds of the building (has/have) been completed in the last two weeks. (1) 4.3.2 One of the difficulties we encounter (is/are) that people do not always check the email address. (1) ASSIGNMENT 2023 FIRST SEMESTER BCU100 BUSINESS COMMUNICATION Page 6 of Assignment 4.3.3 Macaroni and cheese (was/were) served at the meeting. (1) 4.3.4 The manager, as well as his two brothers, (has/have) been living in this town for 20 years. (1) 4.4 Which guidelines should you keep in mind when you want your writing to be inclusive? (6)