QUESTION $1................................................................................................\mathrm{.}4$

$1\mathrm{.}1$ Describe the three $(3)$ types of business$-$to$-$business customers that Europcar can approach for car hiring services $(3$ marks each for discussion$).$ Under which one of the two categories does Europcar fall? Justify your answer based on the case study $(3$ marks for practical application$)...................................................................................................\mathrm{.}4$

QUESTION $2................................................................................................\mathrm{.}4$

$2\mathrm{.}1$ Europcar wants to buy a fleet of new vehicles to expand its operations in South Africa. There are several stages in the process that the company should follow when purchasing new vehicles. Advise Europcar about the six $(6)$ stages in the business$-$to$-$business buying process that it should follow when purchasing a new fleet of vehicles $(12$ marks for practical application$).......................................................................................................\mathrm{.}4$

$2\mathrm{.}2$ There are various buying decisions that Europcar can take based on the history of their fleet of vehicles. Discuss the three $(3)$ types of buying decisions that Europcar should consider before buying a fleet of new vehicles $(6$ marks for practical application$).$

CONCLUSION..............................................................................................$\mathrm{.}5$

List of References.........................................................................................