Question: QUESTION 1 [25 MARKS] 1.1 Content analysis is a commonly used system of analysis of qualitative data. Outline (8) advantages of content analysis. 1.2 Discuss

QUESTION 1 [25 MARKS]

1.1 Content analysis is a commonly used system of analysis of qualitative data. Outline (8) advantages of content analysis.

  1. 1.2 Discuss practical applications of content analysis.

  2. 1.3 Outline three possible problems with using content analysis.

  3. 1.4 For content analysis to be rich and meaningful, it relies on coding. Explain the difference between emergent coding and a priori coding.

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