Question: QUESTION 1 (27 MARKS) Define concept in business research. (2 marks) How do we measure concept? (3 marks) Discuss between validity and reliability (4 marks)

QUESTION 1 (27 MARKS)

  1. Define concept in business research. (2 marks)

  1. How do we measure concept?

(3 marks)

  1. Discuss between validity and reliability

(4 marks)

  1. State the difference between applied and basic research.

(4 marks)

  1. Why is problem definition stage probably the most important stage in the research process?

(5 marks)

  1. What is a research proposal and what does it tells us?

(4 marks)

  1. List the steps involved in structuring a research proposal

(5 marks)

QUESTION 2 (12 MARKS)

  1. Explain the methods of data collection

(4 marks)

  1. Describe the questionnaire method in details

(4 marks)

  1. Explain the salient features of a good questionnaire.

  1. marks)

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