Question $13(0\mathrm{.}5$ points$)$

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Snuggables sells microwaveable heat packs online. Their sales software collects customer$/$sales information and shares it with the customer service and sales departments. None of the customer complaints or suggestions reach the product development person, however. Which step of the three$-$step processes for success is Snugghbles fatting to use fully?

a$)$ using collected customer information to increase value for customers

b$)$ continuous contact with customer

c$)$ sharing customer information across departments