Question $13(0\mathrm{.}5$ points$)$

The company BarkBuddy decided to pursue a product allowing customers to use its phone app to find a dog for adoption. The app lets a potential owner swipe through profiles of nearby dogs needing a home with a simple Yes or No$.$ Its user: tell BarkBuddy what they are looking for in a dog and fill out a form for a prescreening. BarkBuddy's details indicate that it has decided on its:

a$)$ strategy

b$)$ objectives

c$)$ tactics