QUESTION $1(30$ Marks$)$

$1\mathrm{.}1$ Question $1$

You have been retrenched, and you want to start your own analytical chemist

business in your area. You want to become an entrepreneur. Provide a

detailed explanation of what an entrepreneur is$.$

$(5)$

$1\mathrm{.}2$ Why do some people choose to be an entrepreneur instead of being an

employee?

$(5)$

$1\mathrm{.}3$ What are the challenges that you are likely to face from starting your own

analytical chemist business? And how are you going to tackle these

challenges?

$(10)$

$1\mathrm{.}4$ Entrepreneurship plays an important role in economic development. Discuss

the role of entrepreneurship in the south African economy and give practical

examples.

$(10)$

$2.$ Window of opportunity $(20$ Marks$)$

Case Study

Polelo a fourth$-$year student at Cape Peninsula University of Technology $($CPUT$)$ just

discovered that the students at the campus are complaining about forgetting their

cell phone chargers at home yet they need to use them at campus. Polelo once heard

of a new USB wrist band cable that students can use to charge their cell phones.

The wrist cable is not easy to forget as it can be worn as watches as compared to

the normal chargers. He saw this as an opportunity to start his own business of

selling this wrist band cables.

$2\mathrm{.}1$ Define the window of opportunity $(2)$

$2\mathrm{.}2.$ Polelo has spotted and located the window of opportunity, he must measure

open and close it$.$

Discuss the process that he must go through to utilise this opportunity and

give examples.

$(18)$

Question $3$: Business environment $(50$ Marks$)$

Case study

Founded in $2004$ primarily as a one$-$stop$-$shop IT Company working to bridge

the digital gap in South Africa's township and rural population, Silulo Ulutho

Technologies offers both part$-$time and full$-$time courses on computers, Internet

access, mobile$-$phone services, and training. Most of the company$$s programs

are run out of cooperative working spaces and temporary locations throughout

the cities it has a presence in$.$ The primary focus of the Cape Town$-$founded

company as branded in the name was on one$-$stop$-$shop IT Company in Cape

Town, but the company to date has expanded to about $43$ markets with plans

$3|$ P a g e

to expand even more. The founder, Luvuyo Rani has seen the company$$s

potential and growth, including being plugged into the entrepreneurial

ecosystem in places such as the Eastern Cape, Western Cape and Kwazulu

Natal.

$3\mathrm{.}1$ If you were to launch the venture today, outline what steps you would need to

take in formulating a business plan.

$10$

$3\mathrm{.}2$ The company has expanded its business to offer corporate trainings at existing

companies, rather than teaching classes directly to students attending on

premises. Identify the competitive forces in an industry by Porter and how you

would identify a new potential market for Silulo Ulutho Technologies to enter?

$20$

$3\mathrm{.}3$ Conduct a PESTLE analysis for Silulo Ulutho Technologies and advise the

company on making go$-$or$-$no$-$go decisions for entering new markets? $(20)$

$20$

Reference lis