Question: Question 1 ( 3 0 Marks ) a . Discuss the importance of the Entering and Contracting phase in the OD process. How would an

Question 1(30 Marks)
a. Discuss the importance of the "Entering and Contracting" phase in the OD process. How would an OD consultant approach this phase in the scenario of Fujifilm transitioning from a photography-centric firm to a healthcare company? (15 marks)
b. Analyze the role of the "Diagnostics" phase in identifying the challenges Fujifilm might face during its transition to a healthcare-focused company. What specific diagnostic tools or methods would be most effective in this context? (15 marks)
Question 2(30 Marks)
a. Explain how Fujifilm could have used Lewins Three-Step Model to manage its transition from a photography-focused company to a healthcare enterprise. Discuss each stage (unfreezing, movement, and refreezing) in the context of Fujifilm's organizational change. (15 marks)
b. Analyze how Kotters Eight-Step Plan for Implementing Change could have been applied by Fujifilm during its transformation. Highlight the steps that would be most crucial in ensuring the success of the transition. (15 marks)
Question 3(40 Marks)
a. Discuss how Fujifilm could have utilized human process interventions during its transition from a photography-focused company to a healthcare enterprise. Consider aspects such as leadership development, team building, and conflict management in your response. (20 marks)
b. Analyze the role of technostructural interventions in Fujifilms transformation. Focus on how changes in organizational structure, work design, or technological advancements could support the shift to the healthcare industry. (20 marks)
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