Question $13$

$1\mathrm{.}35pts$

Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next?

$$ purchase decision

postpurchase behavior

evaluation of alternatives

need recognition

information search