Question $13(1$ point$)$

A marketing environmental scan is performed to identify trends and pinpoint opportunities and threats to a business.

Question $13$ options:

True

False

Question $14(1$ point$)$

Communicating the mission statement is a business unit$-$level marketing function.

Question $14$ options:

True

False

Question $15(1$ point$)$

Saved

Goals refer to the statement of an organization's purpose and direction.

Question $15$ options:

True

False

Question $16(1$ point$)$

Saved

Which of the following is not an element of the marketing mix?

Question $16$ options:

product

price

politics

promotion