Question: Question 1 3 ( 1 point ) Successful product differentiation from the customer's point of view requires that the: difference in a product versus similar

Question 13(1 point)
Successful product differentiation from the customer's point of view requires that the:
difference in a product versus similar competing products must be real rather than perceived
marketer of the product should put most of their efforts into developing an appropriate brand name
product not only be different from those of competitors but also be better than competing products
product has both higher quality and a higher cost than similar competing products
none of the above
Question 13(1 point) Successful product differentiation from the customer's point of

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