Question: Question 1 3 2 pts Dell Computer regularly collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces

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13

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Dell Computer regularly collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that might affect its business. This process is called:

Environmental scanning

Strategic planning

Marketing planning

Market forecasting

Question

14

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