Question: Question 1 3 Identify which statement correctly describes the effect price has in the marketing mix. a . It does not affect a firm's competitive
Question
Identify which statement correctly describes the effect price has in the marketing mix.
a It does not affect a firm's competitive advantage.
b It is the hardest to change among the four Ps of the marketing mix.
c It is what a buyer must give up to obtain a product.
d It is the least important of the four Ps of the marketing mix.
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