Question $1(3$ points$)$

Any pricing strategy must be based on a clear understanding of a company's pricing objectives. Which of the following is NOT one of most common pricing objectives?

Support positioning strategy

Build demand

Gain profit

Develop a user base

Intensify competition

Question $2(3$ points$)$

Revenue management is most effective in the following conditions EXCEPT:

Relatively fixed capacity

Varying customer price sensitivity

Low fixed cost structure

Variable and uncertain demand

Perishable inventory