Question 1 (3 points) The three-exposure hypothesis suggests that, except a minimum of three exposures to an ad is necessary to be effective focusing frequency matters. Consumers have selective attention and focus, therefore they pay attention to only certain ads. advertising has intrusion value Question 2 (3 points) Which of the following is false? A unique selling proposition cognitive message strategy is an untestable claim based upon some attribute or benefit. Humor causes consumers to watch, laugh, and, most importantly remember. Scarcity appeals urge consumers to buy a product because of some kind of limitation In an advertisement for the Weight Center, Casey talks about how the weight she lost and how good the employees were to her. This is an example of testimonial