Question: QUESTION 1 [30] When a company creates a logistics strategy it is defining the service levels at which its logistics organization is at its most

QUESTION 1 [30] When a company creates a logistics strategy it is defining the service levels at which its logistics organization is at its most cost-effective. Because supply chains are constantly changing and evolving, a company may develop a number of logistics strategies for specific product lines, specific countries, or specific customers. With this regard,

1.1 Explain the influence of customers in developing a successful logistics strategy. (10)

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