Question: Question 1: (33 marks) 750 words Define merchandising? (15 marks) Elaborate with a real merchandising example conducted by a brand, shop, supermarket, producer etc...(18 marks)

Question 1: (33 marks) 750 words

Define merchandising? (15 marks)

Elaborate with a real merchandising example conducted by a brand, shop, supermarket, producer etc...(18 marks)

Question 2: (33 marks) 750 words

Why is pricing important for small businesses? (13 marks)

Explain 5 different pricing strategies for small businesses and give examples on each. (20 marks)

Question 3: (34 marks) 750 words

Describe all stages of the product life cycle. (16 marks)

Give an example of a real companys behavior in one of the life cycle stages of your choice (18 marks)

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