Question: Question 3/ 350 words: (34 marks) Define merchandising? (15 marks) Elaborate with a real merchandising example conducted by a brand, shop, supermarket, producer etc...(19 marks)

Question 3/ 350 words: (34 marks)

Define merchandising? (15 marks)

Elaborate with a real merchandising example conducted by a brand, shop, supermarket, producer etc...(19 marks)

in one paragraph and please respect the wordcount 350 words. there are some tips bellow but please you have to paraphrase do not copy past.

Merchandising

Promoting the sale of a product at the point of purchase.

The way the product is presented to customers.

Window displays, store banners, product label and packaging, and product demonstrations.

Some stores change the location of items in the store frequently, forcing customers to walk through other areas.

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