Question: QUESTION 1 [ 4 0 MARKS ] 1 . 1 As a brand manager, you need to be cognisant that anything can be branded. However,

QUESTION 1[40 MARKS]
1.1 As a brand manager, you need to be cognisant that anything can be branded.
However, the appropriateness of your brand is what you need to consider. There are
two main types of brands:
1. Manufacturer brands
2. Own-label brands
Identify the brand type most applicable to Africa Threads and justify your reasoning for
its appropriateness and giving examples from zara

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!