QUESTION $1(40$ Marks$)$

$1\mathrm{.}1$ The case study acknowledges that there is no $$typical$$ forecasting process, it will look different among

various organisations. Considering this, examine why the forecasting process of a maker of packaged foods

is considered different from that of a mining company. Make use of relevant examples.

$(20$ marks$)$

$1\mathrm{.}2$ With reference to the case study, critically discuss some of the initiatives that should be considered by

CFOs to improve forecasting accuracy. Your response should provide for practical examples.