Question: Question 1 4 1 . 5 pts is the process by which firms interact one - to - one with masses of customers to design

Question 14
1.5 pts
is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs.
Product diversification
Mass customization
Differentiated marketing
Micromarketing
Local marketing
Question 1 4 1 . 5 pts is the process by which

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