Question $14$

$1$ pts

During the class on Customer Value, Dr$.$ Moon told a $($really long$)$ story about the MG sports car he had when he was in college. The point of that story $($assuming there WAS a point to that story$)$ was to illustrate the concept of:

the interactive nature of customer value: how customer value lies at the intersection of the product itself, the use occasion, and the goals of the customer.

value communication strategies: that customer value is best communicated through word of mouth.

segmentation: that customer value concepts apply most directly in consumer market segments.