During the class on Customer Value, Dr$.$ Moon told a $($really long$)$ story about the MG sports

car he had when he was in college. The point of that story $($assuming there WAS a point to

that story$)$ was to illustrate the concept of:

value communication strategies: that customer value is best communicated through word of mouth.

the interactive nature of customer value: how customer value lies at the intersection of the product

itself, the use occasion, and the goals of the customer.

segmentation: that customer value concepts apply most directly in consumer market segments.

Question $37$

As discussed in class, Customer Value is a concept that relates to the term

Customer Satisfaction is a concept that relates to the term

segmentation; targeting

importance; performance

actually, customer value and customer satisfaction are pretty much the same thing.

performance; importance