Question: Question 1 4 1 pts From a marketer's perspective, when measuring the effectiveness of an advertisement, a person's awareness refers to: to his knowledge of
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pts
From a marketer's perspective, when measuring the effectiveness of an advertisement, a person's awareness refers to:
to his knowledge of the program that preceded the ad
how much a person knows about the advertisement.
the person's level of consciousness.
what the person knows, about the company.
how many magazines the person reads.
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