Question $14(2$ points$)$

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The managers of Bright White Inc., a toothpaste company; want to create more consumer demand for the company's products that are not as popular as its competitors. They have a meeting to decide on the effective communication strategies that can be used to increase the popularity of Bright White Inc.$\text{'}$s products among existing customers. They want to do this by advertising their company's products. In this scenario, the managers of Bright White Inc. are developing the

$$ promotional strategy

differentiation strategy

new products

sales strategy