Question: Question 1 4 ( 5 points ) What is the strategic business unit ( SBU ) concept best identified as ? A manageable analysis unit

Question 14(5 points)
What is the strategic business unit (SBU) concept best identified as?
A manageable analysis unit that tracks and controls product behavior
A planning tool that separates all tactical and operational issues for analysis
A device used primarily to separate marketing costs from production expenses
A marketing planning tool best suited to the needs of large, diversified organizations
Question 14(5 points) What is the strategic business unit (SBU) concept

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