Question 1 (4 points) Saved Which of the following is not a method of market entry discussed in the book? Exporting Seize and control Strategic alliance Ownership Contractual agreement Question 2 (12 points) Define the term "marketing mix" and name and define the four components of the mix Question 2 (12 points) Define the term "marketing mix" and name and define the four components of the mix A/ Question 3 (6 points) Match each entry mode to its proper definition 1. Foreign direct investment 2. Indirect export Use of a third party to move a good or service into a foreign market The purchase of assets in the target market or region for the purpose of producing the product or service The legal grant of the right to use designs, practices, trademarks or copyrights of the company 3. Licensing