QUESTION $1(50$ MARKS $)$

Brand awareness is a crucial concept in marketing, denoting the extent to which aproduct or service is recognized and remembered by consumers. This recognitioncan span from simple familiarity with a brand's name or logo to a deeperunderstanding of its values, offerings, and reputation. Examine FIVE $(5)$ reasons whybrand awareness important in marketing. $[$C$4,$ CLO$1,$ PLO$1]$

QUESTION $2(50$ MARKS $)$

A robust brand presence not only enhances the visibility and reputation of a businessbut also yields several tangible benefits. Through collaborative efforts, you canleverage shared values, resources, and expertise to amplify your message,penetrate new markets, and ultimately drive sustainable growth. Outline FIVE $(5)$significant benefits that a strong brand can bring to your business. $[$C$4,$ CLO$2,$PLO$2]$