Question $15(1$ point$)$

New Age Pharmaceuticals Inc. produces two limited lines of drugs $-$ one for common maladies and one for rarer conditions and diseases. The majority of its business comes from the tried$-$and$-$true drugs that most Americans have been using for many years, but the new growth area in the pharmaceutical industry is in high$-$priced new drugs. New Age management believes that the company's research$-$and$-$development operations are sufficiently effective and efficient enough to develop six new prescription drugs that will start showing a profit within $12$ months of their roll$-$outs. Currently more than $4$ million people use New Age products.

New Age will be more willing to develop new products when prices are on the rise and less willing when they're coming down.

True

False